Marcus Ellery
@marcusbuilds · Co-founder, Northside Roofing
I had no idea how much AI could improve the lives of my employees. I thought it would replace people. It gave them their jobs back — the parts they actually liked doing.
Testimonials
Every one of these started with a free 30-minute call and a stack of work they hated. Here's what changed, what it's worth, and what Solida is building for them next.
Featured story
4th-generation family carrier · 34 employees · Green Bay, WI
“We ran the whole company off a whiteboard and three inboxes. Solida came in, mapped what our people actually do all day, and put AI on the part nobody wanted to do — reading paperwork and re-typing numbers into a second system. My dispatchers stopped dreading Mondays, and I stopped being the bottleneck on every quote.”
— Dana Kowalski, Owner · Operations
Before
Bills of lading, delivery confirmations and driver notes re-keyed by hand into three different systems before anyone could see where a load stood.
After
Documents read themselves into the right place. Only the exceptions — a short delivery, a damaged pallet, a missing signature — surface to a person.
Still going
Month 7: Solida is now building a forecasting assistant so Dana can price fuel surcharges from actual lanes instead of a hunch — the third use case they've shipped since go-live.
Down 60%
Paperwork time
Effectively zero
Invoices billed late
None
New hires needed
38
AI workflows live across our clients
1,400+
hours given back every month
6
business functions, sales to the books
0
AI hires you have to make
In their words
Six businesses, six functions. Each one started somewhere small and kept going.
Our front desk was answering the phone while four people stood there waiting. Now the assistant handles the routine questions and my team only hears the ones that actually need a human. Patients notice the difference without knowing why — they just stop saying 'I've been on hold forever.'
Dr. Priya Raman
Practice Owner · Bright Path Dental, Springfield, MA
Next with Solida: a recall assistant that writes the message for each patient based on when they were last seen.
I used to write every estimate at the kitchen table after everyone went to bed. Now I send photos and voice notes to our assistant and the proposal is drafted before I've finished my coffee. I've hired two people because of that one change — not to replace anyone, to take on work I used to turn down.
Marcus Ellery
Co-founder · Northside Roofing, Dayton, OH
Next with Solida: drone photos turned straight into a material list, so the estimate prices itself.
I could never keep up with content — I had six agents and no marketing team. Now one listing becomes a neighborhood post, an email and a short video script, in our voice, without me writing a word. Solida tunes it every month and it keeps getting better at sounding like us.
Jenna Alvarado
Managing Broker · Cedar & Co. Realty, Fort Worth, TX
Next with Solida: an assistant that answers after-hours listing questions and books a real tour.
Onboarding ate a whole afternoon per new hire, every single time. Now there's an assistant that knows our policies, our schedules and our quirks, and a new therapist gets answers on day one instead of hovering over my shoulder while I try to see patients.
Tom Bright
Director · Vantage Physical Therapy, Portsmouth, NH
Next with Solida: a skills assistant that suggests the right internal training for each therapist.
Three locations, three sets of books, and me on the phone every month-end. Solida built us something that reads the week and tells me what's off before it becomes a problem. First time in eleven years I've closed the month without losing a weekend to it.
Rosa Delgado
Partner · Kettle & Co. Restaurants, Providence, RI
Next with Solida: a prep-list assistant that forecasts each kitchen from the reservations already booked.
We're careful people — documents, deadlines, nobody cutting corners. What won me over was that Solida started with our risk list, not our wish list. They told us which two ideas to leave alone. Then they shipped the four that were safe, and every one of them stuck.
Angela Foss
COO · Meridian Title Group, Boise, ID
Next with Solida: a compliance checker that reads a file before a person does and flags what's missing.
Out loud
Short, unfiltered, and mostly about the part nobody warns you about — how it feels to work there afterwards.
Marcus Ellery
@marcusbuilds · Co-founder, Northside Roofing
I had no idea how much AI could improve the lives of my employees. I thought it would replace people. It gave them their jobs back — the parts they actually liked doing.
Dr. Priya Raman
@drpriya · Practice Owner, Bright Path Dental
Day 30 with our AI assistant: my front desk stopped apologizing for being on hold. Small thing. Enormous thing.
Jenna Alvarado
@cedarandco · Managing Broker, Cedar & Co. Realty
Hired two people this quarter because AI took the paperwork, not the people. That's the whole post.
Rosa Delgado
@rosaruns · Partner, Kettle & Co. Restaurants
Closed the month in three days. First time in eleven years I made my kids' bedtime on a Friday. The AI didn't do anything fancy — it just stopped me re-typing the same numbers into four places.
Tom Bright
@tbright · Director, Vantage Physical Therapy
Our assistant answered a policy question our own handbook answered badly — then told us to fix page 12. We did. Genuinely funny how quickly this stuff audits you.
Dana Kowalski
@harlowsfreight · Owner, Harlow & Sons Freight
Our dispatch team used to say 'that'll never work here.' One of them now demos it to visitors. I'll take that as a win.
The part that doesn't end
AI isn't a thing you buy once. It's a habit you build — and someone has to keep finding the next one.
“The assessment is what got me in the door. What keeps me paying is that someone is always looking for the next thing. Every month there's one more job off my plate.”
Dana Kowalski
Harlow & Sons Freight
“I asked them to fix one workflow. They came back with a plan for the next four and told me which one to skip. That judgment is worth more than the automation.”
Marcus Ellery
Northside Roofing
“We've had vendors in before. The difference is Solida still answers when it's working — and when it isn't. Nobody's ever had to chase us for a fix.”
Rosa Delgado
Kettle & Co. Restaurants
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